@BlitztheDragon
I helped some clients run some Facebook ads, and I can see the attraction. You get ‘metrics’ and can dial in exactly who you want to have receive the ads.
But, the ads never worked. They make the person running the ads look GREAT because you have all the metrics and conversions right there and ready to dump into your powerpoint presentation.
But the conversions are only ‘engagement’ which is almost entirely bots engaging with bots, or people clicking ‘like’ and moving on.
I did a test for an indi brewery. Compared to a 1-month quarter column ad (duotone) in a local newspaper, an interview about the company’s expansion in a different paper, and a $2,000 facebook ad, the interview had significantly higher results.
Like - not even comparable.
The facebook ads (pointing to an event at the brewery with prizes and coupons) had less than 10 conversions. The quarter column ad had something like 500 conversions. And the interview article had something like 2,500 conversions.
The facebook ad CLAIMED to have more than 250,000 ‘engagements’. But that translated to less than 10 human beings coming in through the door.
The interview had the best conversions. But you can’t buy one of those - you have to get it through some thing the paper considers newsworthy. In this case it was an expansion and new game room, so that was great.
But - yeah - facebook LOOKS great. But it’s shit. It’s all smoke and mirrors and bots talking to bots.
@ᎶㄖҜㄩ 乃ㄥ卂匚Ҝ
That is also a great use for Facebook. If you can avoid the ‘all my followers are bots’ thing. Which basically you can do simply by never paying for ‘reach’.