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Background Pony #EE94
@Background Pony #9A99  
“When people call vaporwave “dead”, it might be more useful to think of the pronouncement as an appropriation of the language of marketing itself, of a planned or synthetic obsolescence, employed before the act of “selling out” in order to protect the integrity of the genre. Vaporwave is dead because it’s not a product in the way that hip hop, pop, or country music have become. It was never for sale that way, so in a sense it was always “dead.”
 
Long live vaporwave”
 
Scott Beauchamp ,How Vaporwave was created then destroyed by the Internet : An Exploration of the Anti-Consumerism music that died the way it lived,Esquire, 18 August 2016