Just watched it. It features Pinkie Pie as a smurf.  
Also, it was pretty decent.

I’m actually tempted to go see Smurfs: The Lost Village just for the animation, design, and voice cast; the story and dialogue don’t look promising, but they don’t look like a total trainwreck either, so when everything’s taken into account it may be worth $1 and ~2 hours.

@CMC Scootaloo  
was going more for the news of people just seeing it for the trailers IN the movies would be a good sign.

The brand sells itself.
 
Serious, who are they competing with?  
Even Rockstar Games are bronies!

@OptimusPrimevil
 
It’s in no way an indicator for Hasbro how well the movie does how many go into cinema to watch that other movie.  
The MLP: FiM movie teaser trailer is just an ad that gets shown before that movie, any numbers of people sitting in the cinema is counted for the movie they watched, not for some teaser trailers for other movies.  
The view count the teaser trailer reaches on YouTube is much more important for Hasbro to assess how much attention the movie gets, so you should go and push those.

@Cyborg_pony  
The Smurfs were actually pretty good for their time. You have to remember, this was the early ’80s, and Saturday morning TV had been in “the cartoon dark ages” since the ‘60s due to the rising costs of animation. Modern tech enabled The Smurfs to have the attention to detail that hadn’t been seen on Saturday morning shows before. They ushered in the whole “Saturday Morning Renaissance”.

@Soarinjack  

 
 
hasbro research dept 1: non target demographic fans are telling people not to pay $ to see the mlp trailer in the theaters.  
hasbro research dept 2: are they the same ones who kept complaining about the equestria girls movies?  
HRD1: most of them  
HRD2: give them what they want but they don’t want to vote with their wallets.
 
 
basically positive reinforcement at this point. if they see that it puts butts in the seats then it’s a good sign.
 
not a financially sane sign for the viewers side but a good sign for the producers.

@Soarinjack  

 
Days?
 
Cough, cough. Minutes.
 
https://www.youtube.com/watch?v=KEDdFRBR_To

Who here thinks that these guys are due for their own movie?  

@northern haste
 
Those animations are amazing! :D They even improved the animations for the facial expressions, making them look even more lively than they looked before in the show already! :D  
I am definitely going to live from cinema popcorn and soft drinks only in October! :D

@northern haste  
looks like I was right

Why? Why would you pay money to see something that will be on Youtube in a few days?
 
I mean, if you’re going to see The Smurfs anyway, knock youself out, otherwise…

…I mean… I was planning on seeing Smurfs ANYWAY, sooooo…

@TexasUberAlles  
fair point :P

@Background Pony #91BD  
it has to be better than the prior  
That bar is so low even Hermes Conrad wouldn’t risk it.

@TexasUberAlles  
eh it might be okay. it has to be better than the prior

IT’S NOT WORTH IT, WOMAN– YOU HAVE SO MUCH TO LIVE FOR

@Vree  
movie=/=show.

Smurfs was a way smarter show than MLP.

well at least the image is appropriate since pinkie would totally do that.  
that said, i dont think its worth having to sit through smurfs… unless you ask for a refund/raincheck/whatever after seeing the trailer but then it doesnt match pinkie, it’d be more a dash thing

@Mega-Spark  
imagine if it was transformers: the last knight
 
the reaction pic for that anti-tf (the one that keeps saying that franchise is dead) background pony would be hilarious (pony fans paying for transformers money to see the trailer)

@OptimusPrimevil  
That or Boss Baby…

You know it will be on youtube soon enough, right?
 
Though you could get a ticket to the smurfs, watch the trailer then walk into another movie

@kleptomage  
eh not much can be shown there but its better than nothing.

@northern haste  
clarence reference.
 
 
an in-universe long awaited revival movie’s trailer is set to appear in a third film of their paul blart expy