#2845473 - safe, artist:vale-bandicoot96, posey bloom, earth pony, pony, g5, my little pony: tell your tale, bow, eye clipping through hair, eyebrows, eyebrows visible through hair, female, frown, hair bow, looking at you, mare, not fluttershy, signature, solo, tail, tail bow

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https://www.deviantart.com/vale-bandicoot96/art/Posey-My-Little-Pony-Tell-Your-Tale-G5-912963589

Comments

Background Pony #7A5E

She fell out of the fluttershy family tree and hit every branch.

Posted 2 years ago Report

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WhovianBrony1986

Appledash_female_brony

@Background Pony #5CAB

It’s similar with Tirac/Tirek.

In G1 it was written as Tirac, but in G4 it was written as Tirek. Probably also to circumvent the trademark rights. 🤔

Posted 2 years ago Report
Edited 2 years ago

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Background Pony #5CAB

@Background Pony #0159
I think Hasbro now include a last name for her to avoid trademark issues while at the same time wanting to bring her back to a new generation. Remember, when FiM was in production, Posey was unable to appear due to trademark issues. According to the USPTO, “a trademark has to be in continuous use in commerce for a period of five years after the date of registration”.

While I’m no expert in understanding trademark laws, I think Hasbro can’t use the name “Posey” anymore due to they haven’t use it since the 1980s and thus, they lost the trademark. That’s why Lauren Faust’s Posey have to be renamed to Fluttershy due to Hasbro has a trademark name for “Fluttershy” from G3 and the last G3 Fluttershy toy to be released was in 2006, a few years before FiM was in production. I think this is also why only Basic Fun is able to produce reproductions of the original Posey toy and not Hasbro.

Here, Hasbro is able to bring back Posey by adding a last name “Bloom” to avoid running into trademark issues.

Posted 2 years ago Report

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